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Opinion: Resurrecting demand with lateral marketing

Opinion: Resurrecting demand with lateral marketing

Resurrecting demand with lateral marketing. By S Ramesh Kumar and S Swaminathan Go back to the eighties and think of the manner in which Maggi Noodles brand was positioned, even though it was not a part of the widely accepted eating culture in India. The brand had positioned itself

The best digital marketing stats we’ve seen this week

The best digital marketing stats we’ve seen this week

This week’s round-up has stats aplenty on ecommerce, customer experience, location data and smart speakers.And if that isn’t enough for you, don’t forget you can always find lots more in our well-stocked Internet Statistics Database . 58% of global consumers are prepared to buy more products internationally A survey

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