The worlds of brick-and-mortar retail and e-commerce are remarkably different. Because of the inherent differences between those systems, e-commerce companies that hire marketing firms to help them put marketers in a difficult spot. E-commerce companies need to be aware of specific critical competencies of a marketing firm before they
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Traditional Marketing vs. Digital Marketing: Why Not Both?
Google Search Will Now Find Key Moments Inside Of YouTube Videos…And Other Small Business Tech News This Week
Two Sides of Influencer Marketing
There is no doubt that influencer marketing plays a huge role in public relations nowadays. Business tends to pay more attention to this marketing form every year, and this trend won’t go away anytime soon.Influencer marketing is an extremely effective way to generate sales, increase brand visibility, or simply
The 6 mistakes often made when creating an online presence
Amazon vs. Google: Decoding the World’s Largest E-commerce Search Engine
Marketing blast from the past
In an attempt to outdo one another, brands are gunning behind nostalgia. Tapping into the past and fishing out powerful memories to engage with millennials is becoming a crucial engagement tool for brands to enhance their outreach and build brand loyalty. Brands across consumer durables, fast-moving consumer goods (FMCG),
5 Habits of Successful Online Entrepreneurs
Reduce the chance of failure by adopting these five habits. Habits are the defining quality of every person. Whether they are a result of by genetic instincts, cognitive learning or environmental conditioning, habits not only make an essential part of life, but also determine the success and failure of
