Marketing blast from the past

by ipottmeblog - September 21, 2019September 14, 2019

In an attempt to outdo one another, brands are gunning behind nostalgia. Tapping into the past and fishing out powerful memories to engage with millennials is becoming a crucial engagement tool for brands to enhance their outreach and build brand loyalty. Brands across consumer durables, fast-moving consumer goods (FMCG),

5 Habits of Successful Online Entrepreneurs

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by ipottmeblog - September 21, 2019September 14, 2019

5 Habits of Successful Online Entrepreneurs

Reduce the chance of failure by adopting these five habits. Habits are the defining quality of every person. Whether they are a result of by genetic instincts, cognitive learning or environmental conditioning, habits not only make an essential part of life, but also determine the success and failure of

How Influencer Marketing Fraud Scams Businesses

by ipottmeblog - September 19, 2019September 14, 2019

Before paying a social media influencer for posts, find out if their followers are fake. Businesses strive to go where the market is. But, some struggle with how to really reach a new generation of consumers. If your brand seems out of touch, it can come off as pandering.

7 valuable ways to attract new investors through a digital medium

by ipottmeblog - September 18, 2019September 14, 2019

Half of the investors say they use digital platforms says a survey Investor list building is what all clients want from their advisors. Many imagine it to be the Holy Grail that will eliminate market volatility, calm trade war uncertainty and propel them to untold profits.The problem with this

Content Management And Analysis: 15 Best Practices

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by ipottmeblog - September 16, 2019September 14, 2019

Content Management And Analysis: 15 Best Practices

Content marketing is by and large one of the most significant aspects of digital marketing today. Businesses that invest in content marketing have to discover ways to both produce and refresh their content over time.For this purpose, auditing old content allows a business to craft future content to fall

Creative Marketing Ideas for Your Business

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by ipottmeblog - September 14, 2019September 14, 2019

Creative Marketing Ideas for Your Business

Much like the development of the latest trends, the business world is always evolving. While it is important to stay loyal to your brand and the mission statement you represent, it is also important to tailor your marketing strategy to reach out as many people as possible. The most

How to Prepare Your Business to Expand Digital Marketing

by ipottmeblog - September 14, 2019September 14, 2019

So you’ve decided that it’s time to hire a digital marketing agency . If you’ve never worked with an agency before, the thought of outsourcing so much of your marketing can be daunting. Luckily, there are many things your team can do internally to ensure a successful partnership from

How to pitch to top online publishers: 10 Exclusive survey insights

by ipottmeblog - August 29, 2019August 28, 2019

How would you like to get your brand featured on major online websites like Buzzfeed, the Washington Post, or Bustle? When you earn the attention of top-tier press, you reap the business benefits of large-scale brand exposure and the SEO benefits of high-authority backlinks . It’s a win-win.But it’s

Kindness as Currency: How Good Deeds Can Benefit Your Local Business

by ipottmeblog - August 28, 2019August 28, 2019

ldquo;To receive everything, one must open one’s hands and give.” - Taisen Deshimaru, Buddhist philosopher A woman stands in a busy supermarket checkout line. The shopper in front of her realizes that they don’t have enough money with them to cover their purchase, so she steps in and makes up