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It’s Time We Apply Behavioral Economics To Marketing

It’s Time We Apply Behavioral Economics To Marketing

B2B marketers are noticing an alarming trend of false positives on their lead generation campaigns. Are they just poor-quality leads? Unfortunately, the reality isn’t so simple.After years focusing on lead-generation, business-to-business marketers are starting to notice a troubling trend. The growing investments they’ve been making in digital lead generation

13 Key Things E-Commerce Businesses Should Look For When Partnering With A Marketing Firm

13 Key Things E-Commerce Businesses Should Look For When Partnering With A Marketing Firm

The worlds of brick-and-mortar retail and e-commerce are remarkably different. Because of the inherent differences between those systems, e-commerce companies that hire marketing firms to help them put marketers in a difficult spot. E-commerce companies need to be aware of specific critical competencies of a marketing firm before they

15 Things All Marketers Should Do to Be Effective

15 Things All Marketers Should Do to Be Effective

Marketing has numerous elements to it, and often times there are important skills and habits that are overlooked. In order to be an effective marketer, it may be obvious that you should be proficient in SEO, social media and ROI, but that's simply just scratching the surface.We've asked 15

Startups Need To Have This Data For The Perfect Investor Pitch

Startups Need To Have This Data For The Perfect Investor Pitch

India is the third-largest startup ecosystem in the worldInvestors will be looking to see that this is a big opportunity, with a large total addressable market sizeIndian startups that go on to receive big-time investments all display a few, consistent early-stage metrics that indicate future successEvery Indian entrepreneur dreams

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