Five strategies to bring CFOs and CMOs together and drive growth

by ipottmeblog - October 2, 2019September 30, 2019

Building a brand is no longer solely relegated to the CMO of a company. The converging importance of brand equity growth, customer engagement, sales performance, and customer experience demands a different level of attention and focus across the full C-suite.Simply put, the customer agenda fuels growth. Companies must drive

13 Key Things E-Commerce Businesses Should Look For When Partnering With A Marketing Firm

by ipottmeblog - October 1, 2019September 30, 2019

The worlds of brick-and-mortar retail and e-commerce are remarkably different. Because of the inherent differences between those systems, e-commerce companies that hire marketing firms to help them put marketers in a difficult spot. E-commerce companies need to be aware of specific critical competencies of a marketing firm before they

Google Search Will Now Find Key Moments Inside Of YouTube Videos…And Other Small Business Tech News This Week

by ipottmeblog - September 30, 2019September 30, 2019

Simferopol, Russia - July 9, 2014: YouTube service that provides a video hosting service. Users can add, view, comment and share videos with friends. Here are five things in technology that happened this past week and how they affect your business. Did you miss them? 1 — Users can

The 6 mistakes often made when creating an online presence

by ipottmeblog - September 25, 2019September 14, 2019

Building an online presence is an essential step for virtually any company to reach its fullest potential.Keep reading to find out what are those mistakes are and how to avoid them. Mistake 1: not owning your space online If you neglect to claim your business’s space online, you’ll

Creative Marketing Ideas for Your Business

Internet

by ipottmeblog - September 14, 2019September 14, 2019

Creative Marketing Ideas for Your Business

Much like the development of the latest trends, the business world is always evolving. While it is important to stay loyal to your brand and the mission statement you represent, it is also important to tailor your marketing strategy to reach out as many people as possible. The most

How to Prepare Your Business to Expand Digital Marketing

by ipottmeblog - September 14, 2019September 14, 2019

So you’ve decided that it’s time to hire a digital marketing agency . If you’ve never worked with an agency before, the thought of outsourcing so much of your marketing can be daunting. Luckily, there are many things your team can do internally to ensure a successful partnership from

Best Digital Marketing Mantra You Should Follow In 2019

by ipottmeblog - August 3, 2019July 30, 2019

The whole sector of marketing started with Traditional marketing and ever since then every company had to keep contended with the leaps in technology. Where the Sales era came up with the whole new technology of smart devices like mobile, smart watches, fully equipped software’s, televisions, etc. Which helped

Why retailers need to embrace cloud computing for growing sales

by ipottmeblog - August 2, 2019July 30, 2019

There is lots of talk today about cloud computing being used for enhancing the performance for retailers’ websites, and the cloud vendors – Google, Microsoft and Amazon Web Services – are all spending a lot of time and money getting retailers excited about the new tech. But what is

11 Proven Ways to Drive Traffic to Your Website

by ipottmeblog - July 22, 2019July 19, 2019

This article doesn’t list every traffic strategy under the sun. Instead, it lists the tactics we use at Ahrefs. These are tactics that have helped us grow our revenue by +65% year over [...]