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A versatile 100% desi App for content creators

A versatile 100% desi App for content creators

Citizenchat, a new chat interface, was designed with the sole aim of providing a one-stop solution to enhance communication and creativity. “Which is the best video creation app to showcase my imagination and aesthetic sense to the world? How can I make my ad more appealing to the target

Opinion: Resurrecting demand with lateral marketing

Opinion: Resurrecting demand with lateral marketing

Resurrecting demand with lateral marketing. By S Ramesh Kumar and S Swaminathan Go back to the eighties and think of the manner in which Maggi Noodles brand was positioned, even though it was not a part of the widely accepted eating culture in India. The brand had positioned itself

Marketing for Solicitors: Six Tips to Increase Effectiveness

Marketing for Solicitors: Six Tips to Increase Effectiveness

In many ways, marketing for solicitors and legal organisations has never been more challenging in recent memory. Traditional marketing methods have been losing their effectiveness for some time, and despite the many benefits of networking or attending events and exhibitions that help deliver business leads and forming beneficial relationships,

13 Key Things E-Commerce Businesses Should Look For When Partnering With A Marketing Firm

13 Key Things E-Commerce Businesses Should Look For When Partnering With A Marketing Firm

The worlds of brick-and-mortar retail and e-commerce are remarkably different. Because of the inherent differences between those systems, e-commerce companies that hire marketing firms to help them put marketers in a difficult spot. E-commerce companies need to be aware of specific critical competencies of a marketing firm before they

The best digital marketing stats we’ve seen this week

The best digital marketing stats we’ve seen this week

This week’s round-up has stats aplenty on ecommerce, customer experience, location data and smart speakers.And if that isn’t enough for you, don’t forget you can always find lots more in our well-stocked Internet Statistics Database . 58% of global consumers are prepared to buy more products internationally A survey

Two Sides of Influencer Marketing

Two Sides of Influencer Marketing

There is no doubt that influencer marketing plays a huge role in public relations nowadays. Business tends to pay more attention to this marketing form every year, and this trend won’t go away anytime soon.Influencer marketing is an extremely effective way to generate sales, increase brand visibility, or simply

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