The numbers speak for themselves: 1.6 billion users over 180 nations. Further, it is the messaging king in 133 of those places. WhatsApp ’s dominance shows no sign of slowing, which makes it all the more interesting that many marketers are only just coming to understand the platform’s full
Tag: marketing
It’s Time We Apply Behavioral Economics To Marketing
B2B marketers are noticing an alarming trend of false positives on their lead generation campaigns. Are they just poor-quality leads? Unfortunately, the reality isn’t so simple.After years focusing on lead-generation, business-to-business marketers are starting to notice a troubling trend. The growing investments they’ve been making in digital lead generation
Generation Side Hustle Is Changing The Face Of Marketing
Five strategies to bring CFOs and CMOs together and drive growth
Building a brand is no longer solely relegated to the CMO of a company. The converging importance of brand equity growth, customer engagement, sales performance, and customer experience demands a different level of attention and focus across the full C-suite.Simply put, the customer agenda fuels growth. Companies must drive
13 Key Things E-Commerce Businesses Should Look For When Partnering With A Marketing Firm
The worlds of brick-and-mortar retail and e-commerce are remarkably different. Because of the inherent differences between those systems, e-commerce companies that hire marketing firms to help them put marketers in a difficult spot. E-commerce companies need to be aware of specific critical competencies of a marketing firm before they
Traditional Marketing vs. Digital Marketing: Why Not Both?
Google Search Will Now Find Key Moments Inside Of YouTube Videos…And Other Small Business Tech News This Week
The best digital marketing stats we’ve seen this week
This week’s round-up has stats aplenty on ecommerce, customer experience, location data and smart speakers.And if that isn’t enough for you, don’t forget you can always find lots more in our well-stocked Internet Statistics Database . 58% of global consumers are prepared to buy more products internationally A survey
Two Sides of Influencer Marketing
There is no doubt that influencer marketing plays a huge role in public relations nowadays. Business tends to pay more attention to this marketing form every year, and this trend won’t go away anytime soon.Influencer marketing is an extremely effective way to generate sales, increase brand visibility, or simply
