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A versatile 100% desi App for content creators

A versatile 100% desi App for content creators

Citizenchat, a new chat interface, was designed with the sole aim of providing a one-stop solution to enhance communication and creativity. “Which is the best video creation app to showcase my imagination and aesthetic sense to the world? How can I make my ad more appealing to the target

Opinion: Resurrecting demand with lateral marketing

Opinion: Resurrecting demand with lateral marketing

Resurrecting demand with lateral marketing. By S Ramesh Kumar and S Swaminathan Go back to the eighties and think of the manner in which Maggi Noodles brand was positioned, even though it was not a part of the widely accepted eating culture in India. The brand had positioned itself

Marketing for Solicitors: Six Tips to Increase Effectiveness

Marketing for Solicitors: Six Tips to Increase Effectiveness

In many ways, marketing for solicitors and legal organisations has never been more challenging in recent memory. Traditional marketing methods have been losing their effectiveness for some time, and despite the many benefits of networking or attending events and exhibitions that help deliver business leads and forming beneficial relationships,

It’s Time We Apply Behavioral Economics To Marketing

It’s Time We Apply Behavioral Economics To Marketing

B2B marketers are noticing an alarming trend of false positives on their lead generation campaigns. Are they just poor-quality leads? Unfortunately, the reality isn’t so simple.After years focusing on lead-generation, business-to-business marketers are starting to notice a troubling trend. The growing investments they’ve been making in digital lead generation

13 Key Things E-Commerce Businesses Should Look For When Partnering With A Marketing Firm

13 Key Things E-Commerce Businesses Should Look For When Partnering With A Marketing Firm

The worlds of brick-and-mortar retail and e-commerce are remarkably different. Because of the inherent differences between those systems, e-commerce companies that hire marketing firms to help them put marketers in a difficult spot. E-commerce companies need to be aware of specific critical competencies of a marketing firm before they

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