The Untapped Digital Marketing Potential of WhatsApp

by ipottmeblog - October 6, 2019September 30, 2019

The numbers speak for themselves: 1.6 billion users over 180 nations. Further, it is the messaging king in 133 of those places. WhatsApp ’s dominance shows no sign of slowing, which makes it all the more interesting that many marketers are only just coming to understand the platform’s full

Generation Side Hustle Is Changing The Face Of Marketing

by ipottmeblog - October 3, 2019September 30, 2019

Photo by Moses Vega on Unsplash The idea of a job for life seems unthinkable to young people entering the world of work today. Work has become less permanent and more fluid, with a whopping 84% of Millennials looking to leave their job within the first two years. The

Google Search Will Now Find Key Moments Inside Of YouTube Videos…And Other Small Business Tech News This Week

by ipottmeblog - September 30, 2019September 30, 2019

Simferopol, Russia - July 9, 2014: YouTube service that provides a video hosting service. Users can add, view, comment and share videos with friends. Here are five things in technology that happened this past week and how they affect your business. Did you miss them? 1 — Users can

Two Sides of Influencer Marketing

by ipottmeblog - September 26, 2019September 14, 2019

There is no doubt that influencer marketing plays a huge role in public relations nowadays. Business tends to pay more attention to this marketing form every year, and this trend won’t go away anytime soon.Influencer marketing is an extremely effective way to generate sales, increase brand visibility, or simply

Marketing blast from the past

by ipottmeblog - September 21, 2019September 14, 2019

In an attempt to outdo one another, brands are gunning behind nostalgia. Tapping into the past and fishing out powerful memories to engage with millennials is becoming a crucial engagement tool for brands to enhance their outreach and build brand loyalty. Brands across consumer durables, fast-moving consumer goods (FMCG),

How Influencer Marketing Fraud Scams Businesses

by ipottmeblog - September 19, 2019September 14, 2019

Before paying a social media influencer for posts, find out if their followers are fake. Businesses strive to go where the market is. But, some struggle with how to really reach a new generation of consumers. If your brand seems out of touch, it can come off as pandering.

Creative Marketing Ideas for Your Business

Internet

by ipottmeblog - September 14, 2019September 14, 2019

Creative Marketing Ideas for Your Business

Much like the development of the latest trends, the business world is always evolving. While it is important to stay loyal to your brand and the mission statement you represent, it is also important to tailor your marketing strategy to reach out as many people as possible. The most

How to Prepare Your Business to Expand Digital Marketing

by ipottmeblog - September 14, 2019September 14, 2019

So you’ve decided that it’s time to hire a digital marketing agency . If you’ve never worked with an agency before, the thought of outsourcing so much of your marketing can be daunting. Luckily, there are many things your team can do internally to ensure a successful partnership from

The idea of a ‘target audience’ is becoming obsolete in the digital world

by ipottmeblog - August 7, 2019August 5, 2019

While this type of customer segmentation was — and remains — important for engagements across traditional above-the-line engagements in mass media, digital marketing gives us the tools we need to target customers on a far more granular and personalised level.Where customer research gives us an indication of who the audience

5 Questions to Ask Before Using Augmented Reality in Your Marketing Strategy

by ipottmeblog - August 5, 2019July 30, 2019

Image Source Augmented reality (AR) is a rapidly growing industry that is believed by 70% of consumers to provide value and bring benefits, according to TechJury.Whos is especially interested in AR are the kings of people’s attention and interest – digital marketers. In fact, 67% of media planners and