Marketing blast from the past

by ipottmeblog - September 21, 2019September 14, 2019

In an attempt to outdo one another, brands are gunning behind nostalgia. Tapping into the past and fishing out powerful memories to engage with millennials is becoming a crucial engagement tool for brands to enhance their outreach and build brand loyalty. Brands across consumer durables, fast-moving consumer goods (FMCG),

How Influencer Marketing Fraud Scams Businesses

by ipottmeblog - September 19, 2019September 14, 2019

Before paying a social media influencer for posts, find out if their followers are fake. Businesses strive to go where the market is. But, some struggle with how to really reach a new generation of consumers. If your brand seems out of touch, it can come off as pandering.

Creative Marketing Ideas for Your Business

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by ipottmeblog - September 14, 2019September 14, 2019

Creative Marketing Ideas for Your Business

Much like the development of the latest trends, the business world is always evolving. While it is important to stay loyal to your brand and the mission statement you represent, it is also important to tailor your marketing strategy to reach out as many people as possible. The most

How to Prepare Your Business to Expand Digital Marketing

by ipottmeblog - September 14, 2019September 14, 2019

So you’ve decided that it’s time to hire a digital marketing agency . If you’ve never worked with an agency before, the thought of outsourcing so much of your marketing can be daunting. Luckily, there are many things your team can do internally to ensure a successful partnership from

The idea of a ‘target audience’ is becoming obsolete in the digital world

by ipottmeblog - August 7, 2019August 5, 2019

While this type of customer segmentation was — and remains — important for engagements across traditional above-the-line engagements in mass media, digital marketing gives us the tools we need to target customers on a far more granular and personalised level.Where customer research gives us an indication of who the audience

5 Questions to Ask Before Using Augmented Reality in Your Marketing Strategy

by ipottmeblog - August 5, 2019July 30, 2019

Image Source Augmented reality (AR) is a rapidly growing industry that is believed by 70% of consumers to provide value and bring benefits, according to TechJury.Whos is especially interested in AR are the kings of people’s attention and interest – digital marketers. In fact, 67% of media planners and

Why Advertisers Will Use Video Content For Effective Marketing In 2020

by ipottmeblog - August 5, 2019

Gone are the days when marketers had to buy ad space after negotiating with various rival companies; today, every nation of the world is adapting to an approach which is “digital first” and the internet penetration is increasing rapidly even in the most remote corners of the world. Digital media

Digital advertisers say data privacy has the largest impact on business this year

by ipottmeblog - July 30, 2019July 30, 2019

Digital advertisers say increasing brand awareness is their marketing priority for this year, according to the 2019 “State of Digital Advertising” released by Marin Software, an online advertising company. Marin surveyed 460 digital marketers between May and June 2019. The report details the main priorities digital advertisers are focusing

How To Make A Great First Impression Online

by ipottmeblog - July 27, 2019

You have probably heard the statistic that people make a first impression within a few seconds . While this is true in person, it is also now relevant online. M ore than ever, people will Google you, visit your social media accounts and do an online audit to help form

The best digital marketing stats we’ve seen this week

by ipottmeblog - July 24, 2019July 21, 2019

It’s ‘stat’ time of the week again…This week’s round up includes news about Amazon, live video, programmatic audio, and lots more.Check out the Internet Statistics Database while you’re here too; it’s jam-packed [...]