Citizenchat, a new chat interface, was designed with the sole aim of providing a one-stop solution to enhance communication and creativity. “Which is the best video creation app to showcase my imagination and aesthetic sense to the world? How can I make my ad more appealing to the target
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The Untapped Digital Marketing Potential of WhatsApp
Generation Side Hustle Is Changing The Face Of Marketing
Google Search Will Now Find Key Moments Inside Of YouTube Videos…And Other Small Business Tech News This Week
Two Sides of Influencer Marketing
There is no doubt that influencer marketing plays a huge role in public relations nowadays. Business tends to pay more attention to this marketing form every year, and this trend won’t go away anytime soon.Influencer marketing is an extremely effective way to generate sales, increase brand visibility, or simply
Marketing blast from the past
In an attempt to outdo one another, brands are gunning behind nostalgia. Tapping into the past and fishing out powerful memories to engage with millennials is becoming a crucial engagement tool for brands to enhance their outreach and build brand loyalty. Brands across consumer durables, fast-moving consumer goods (FMCG),
How Influencer Marketing Fraud Scams Businesses
Creative Marketing Ideas for Your Business
How to Prepare Your Business to Expand Digital Marketing
The idea of a ‘target audience’ is becoming obsolete in the digital world
While this type of customer segmentation was — and remains — important for engagements across traditional above-the-line engagements in mass media, digital marketing gives us the tools we need to target customers on a far more granular and personalised level.Where customer research gives us an indication of who the audience