So you’ve decided that it’s time to hire a digital marketing agency . If you’ve never worked with an agency before, the thought of outsourcing so much of your marketing can be daunting. Luckily, there are many things your team can do internally to ensure a successful partnership from
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5 Common Objections to SEO (& How to Respond) – Whiteboard Friday
The idea of a ‘target audience’ is becoming obsolete in the digital world
While this type of customer segmentation was — and remains — important for engagements across traditional above-the-line engagements in mass media, digital marketing gives us the tools we need to target customers on a far more granular and personalised level.Where customer research gives us an indication of who the audience
15 Things All Marketers Should Do to Be Effective
Why Advertisers Will Use Video Content For Effective Marketing In 2020
Best Digital Marketing Mantra You Should Follow In 2019
The whole sector of marketing started with Traditional marketing and ever since then every company had to keep contended with the leaps in technology. Where the Sales era came up with the whole new technology of smart devices like mobile, smart watches, fully equipped software’s, televisions, etc. Which helped
Why retailers need to embrace cloud computing for growing sales
Startups Need To Have This Data For The Perfect Investor Pitch
India is the third-largest startup ecosystem in the worldInvestors will be looking to see that this is a big opportunity, with a large total addressable market sizeIndian startups that go on to receive big-time investments all display a few, consistent early-stage metrics that indicate future successEvery Indian entrepreneur dreams
Digital advertisers say data privacy has the largest impact on business this year
Digital advertisers say increasing brand awareness is their marketing priority for this year, according to the 2019 “State of Digital Advertising” released by Marin Software, an online advertising company. Marin surveyed 460 digital marketers between May and June 2019. The report details the main priorities digital advertisers are focusing
Creativity Meets Data, A Love Story: Four Reasons Why You Need Both To Drive Marketing Solutions
Today’s businesses are trying to find the best way to balance the mountain of data and statistical analysis with creative out-of-the-box ideas, all while never losing sight of the artistry and emotional components that go into smart marketing.In this digital age, data has evolved from human-led surveys and focus groups