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Creativity Meets Data, A Love Story: Four Reasons Why You Need Both To Drive Marketing Solutions

Creativity Meets Data, A Love Story: Four Reasons Why You Need Both To Drive Marketing Solutions

  Today’s businesses are trying to find the best way to balance the mountain of data and statistical analysis with creative out-of-the-box ideas, all while never losing sight of the artistry and emotional components that go into smart marketing.In this digital age, data has evolved from human-led surveys and focus groups

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