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13 Key Things E-Commerce Businesses Should Look For When Partnering With A Marketing Firm

13 Key Things E-Commerce Businesses Should Look For When Partnering With A Marketing Firm

The worlds of brick-and-mortar retail and e-commerce are remarkably different. Because of the inherent differences between those systems, e-commerce companies that hire marketing firms to help them put marketers in a difficult spot. E-commerce companies need to be aware of specific critical competencies of a marketing firm before they

Two Sides of Influencer Marketing

Two Sides of Influencer Marketing

There is no doubt that influencer marketing plays a huge role in public relations nowadays. Business tends to pay more attention to this marketing form every year, and this trend won’t go away anytime soon.Influencer marketing is an extremely effective way to generate sales, increase brand visibility, or simply

The 6 mistakes often made when creating an online presence

The 6 mistakes often made when creating an online presence

Building an online presence is an essential step for virtually any company to reach its fullest potential.Keep reading to find out what are those mistakes are and how to avoid them. Mistake 1: not owning your space online If you neglect to claim your business’s space online, you’ll

How to Prepare Your Business to Expand Digital Marketing

How to Prepare Your Business to Expand Digital Marketing

So you’ve decided that it’s time to hire a digital marketing agency . If you’ve never worked with an agency before, the thought of outsourcing so much of your marketing can be daunting. Luckily, there are many things your team can do internally to ensure a successful partnership from

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