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Five strategies to bring CFOs and CMOs together and drive growth

by ipottmeblog -
Five strategies to bring CFOs and CMOs together and drive growth

Building a brand is no longer solely relegated to the CMO of a company. The converging importance of brand equity growth, customer engagement, sales performance, and customer experience demands a different level of attention and focus across the full C-suite.Simply put, the customer agenda fuels growth. Companies must drive

The best digital marketing stats we’ve seen this week

by ipottmeblog -
The best digital marketing stats we’ve seen this week

This week’s round-up has stats aplenty on ecommerce, customer experience, location data and smart speakers.And if that isn’t enough for you, don’t forget you can always find lots more in our well-stocked Internet Statistics Database . 58% of global consumers are prepared to buy more products internationally A survey

Amazon vs. Google: Decoding the World’s Largest E-commerce Search Engine

by ipottmeblog -
Amazon vs. Google: Decoding the World's Largest E-commerce Search Engine

A lot of people forget that Amazon is a search engine, let alone the largest search engine for e-commerce. With 54 percent of product searches now taking place on Amazon, it’s time to take it seriously as the world’s largest search engine for e-commerce. In fact, if we exclude

7 valuable ways to attract new investors through a digital medium

by ipottmeblog -
7 valuable ways to attract new investors through a digital medium

Half of the investors say they use digital platforms says a survey Investor list building is what all clients want from their advisors. Many imagine it to be the Holy Grail that will eliminate market volatility, calm trade war uncertainty and propel them to untold profits.The problem with this

How to Prepare Your Business to Expand Digital Marketing

by ipottmeblog -
How to Prepare Your Business to Expand Digital Marketing

So you’ve decided that it’s time to hire a digital marketing agency . If you’ve never worked with an agency before, the thought of outsourcing so much of your marketing can be daunting. Luckily, there are many things your team can do internally to ensure a successful partnership from

Google collects face data now. What it means and how to opt out

by ipottmeblog -
Google collects face data now. What it means and how to opt out

Google's Nest Hub Max has caused quite a stir. Google's latest smart display brings with it a controversial new feature that's always watching. Face Match, introduced on the Google Nest Hub Max , uses the smart display's front-facing camera as a security feature and a way to participate in

3 Top IoT Applications You Can Implement in Your Marketing Campaigns

by ipottmeblog -
3 Top IoT Applications You Can Implement in Your Marketing Campaigns

51% of the world’s leading marketers believe Internet of Things (IoT) is a revolutionary force. We looked at brands that have applied IoT technology to garner eyeballs in a crowded marketplace. Read on to learn how: Allen Solly made it “rain” with its interactive billboard Tide’s Dash button

Nasscom partners with Hiroshima for Japan-India IT corridor

by ipottmeblog -
Nasscom partners with Hiroshima for Japan-India IT corridor

Nasscom and Hiroshima shall invite their respective companies to join this partnership platform and will setup IT Corridor in Hiroshima with incentive package that could be extended to the Indian tech companies that come forward to adopt this platform while forming partnership with Japanese companies.   The primary objective of this IT

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