Building a brand is no longer solely relegated to the CMO of a company. The converging importance of brand equity growth, customer engagement, sales performance, and customer experience demands a different level of attention and focus across the full C-suite.Simply put, the customer agenda fuels growth. Companies must drive
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The best digital marketing stats we’ve seen this week
This week’s round-up has stats aplenty on ecommerce, customer experience, location data and smart speakers.And if that isn’t enough for you, don’t forget you can always find lots more in our well-stocked Internet Statistics Database . 58% of global consumers are prepared to buy more products internationally A survey
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Nasscom partners with Hiroshima for Japan-India IT corridor
Nasscom and Hiroshima shall invite their respective companies to join this partnership platform and will setup IT Corridor in Hiroshima with incentive package that could be extended to the Indian tech companies that come forward to adopt this platform while forming partnership with Japanese companies. The primary objective of this IT