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The idea of a ‘target audience’ is becoming obsolete in the digital world

The idea of a ‘target audience’ is becoming obsolete in the digital world

  While this type of customer segmentation was — and remains — important for engagements across traditional above-the-line engagements in mass media, digital marketing gives us the tools we need to target customers on a far more granular and personalised level.Where customer research gives us an indication of who the audience

Best Digital Marketing Mantra You Should Follow In 2019

Best Digital Marketing Mantra You Should Follow In 2019

The whole sector of marketing started with Traditional marketing and ever since then every company had to keep contended with the leaps in technology. Where the Sales era came up with the whole new technology of smart devices like mobile, smart watches, fully equipped software’s, televisions, etc. Which helped

3 Top IoT Applications You Can Implement in Your Marketing Campaigns

3 Top IoT Applications You Can Implement in Your Marketing Campaigns

51% of the world’s leading marketers believe Internet of Things (IoT) is a revolutionary force. We looked at brands that have applied IoT technology to garner eyeballs in a crowded marketplace. Read on to learn how: Allen Solly made it “rain” with its interactive billboard Tide’s Dash button

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