Before paying a social media influencer for posts, find out if their followers are fake. Businesses strive to go where the market is. But, some struggle with how to really reach a new generation of consumers. If your brand seems out of touch, it can come off as pandering.
While this type of customer segmentation was — and remains — important for engagements across traditional above-the-line engagements in mass media, digital marketing gives us the tools we need to target customers on a far more granular and personalised level.Where customer research gives us an indication of who the audience
The whole sector of marketing started with Traditional marketing and ever since then every company had to keep contended with the leaps in technology. Where the Sales era came up with the whole new technology of smart devices like mobile, smart watches, fully equipped software’s, televisions, etc. Which helped
51% of the world’s leading marketers believe Internet of Things (IoT) is a revolutionary force. We looked at brands that have applied IoT technology to garner eyeballs in a crowded marketplace. Read on to learn how: Allen Solly made it “rain” with its interactive billboard Tide’s Dash button
By now, there is no doubt that digital marketing, in its various forms, should be a key part of any startup/business for digital innovation.
Startups nowadays are looking forward to building their presence [...]
This article doesn’t list every traffic strategy under the sun.
Instead, it lists the tactics we use at Ahrefs. These are tactics that have helped us grow our revenue by +65% year over [...]
A vast majority of customers find Google reviews posted by strangers just as trustworthy as personal recommendations. So how can businesses encourage customers to leave a review for them on Google?
It’s arguably more difficult for marketers to do a good job in today’s digital economy. Gone are the days of relying solely on promotional catalogues, stuffed through letterboxes, or batch-and-blast emails, sent [...]
Are the 4Ps still important? Has the emergence of customer-centricity supplanted them? How has digital changed the marketing and sales funnel? What's the new relationship between Marketing and Sales?
This article explores the [...]