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The idea of a ‘target audience’ is becoming obsolete in the digital world

The idea of a ‘target audience’ is becoming obsolete in the digital world

  While this type of customer segmentation was — and remains — important for engagements across traditional above-the-line engagements in mass media, digital marketing gives us the tools we need to target customers on a far more granular and personalised level.Where customer research gives us an indication of who the audience

5 Questions to Ask Before Using Augmented Reality in Your Marketing Strategy

5 Questions to Ask Before Using Augmented Reality in Your Marketing Strategy

Image Source Augmented reality (AR) is a rapidly growing industry that is believed by 70% of consumers to provide value and bring benefits, according to TechJury.Whos is especially interested in AR are the kings of people’s attention and interest – digital marketers. In fact, 67% of media planners and

Why Advertisers Will Use Video Content For Effective Marketing In 2020

Why Advertisers Will Use Video Content For Effective Marketing In 2020

  Gone are the days when marketers had to buy ad space after negotiating with various rival companies; today, every nation of the world is adapting to an approach which is “digital first” and the internet penetration is increasing rapidly even in the most remote corners of the world. Digital media

Best Digital Marketing Mantra You Should Follow In 2019

Best Digital Marketing Mantra You Should Follow In 2019

The whole sector of marketing started with Traditional marketing and ever since then every company had to keep contended with the leaps in technology. Where the Sales era came up with the whole new technology of smart devices like mobile, smart watches, fully equipped software’s, televisions, etc. Which helped

How to Recover Deleted Files with Free Software

How to Recover Deleted Files with Free Software

The computer ate my term paper! We’ve all been there. You delete an important file—maybe even shift-delete it by accident (on Windows)—or you forget about it until that split-second after you clear out your Recycle Bin or Trash. It’s gone forever, right?Not quite.Before you summon the most epic of

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