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It’s Time We Apply Behavioral Economics To Marketing

It’s Time We Apply Behavioral Economics To Marketing

B2B marketers are noticing an alarming trend of false positives on their lead generation campaigns. Are they just poor-quality leads? Unfortunately, the reality isn’t so simple.After years focusing on lead-generation, business-to-business marketers are starting to notice a troubling trend. The growing investments they’ve been making in digital lead generation

Five strategies to bring CFOs and CMOs together and drive growth

Five strategies to bring CFOs and CMOs together and drive growth

Building a brand is no longer solely relegated to the CMO of a company. The converging importance of brand equity growth, customer engagement, sales performance, and customer experience demands a different level of attention and focus across the full C-suite.Simply put, the customer agenda fuels growth. Companies must drive

13 Key Things E-Commerce Businesses Should Look For When Partnering With A Marketing Firm

13 Key Things E-Commerce Businesses Should Look For When Partnering With A Marketing Firm

The worlds of brick-and-mortar retail and e-commerce are remarkably different. Because of the inherent differences between those systems, e-commerce companies that hire marketing firms to help them put marketers in a difficult spot. E-commerce companies need to be aware of specific critical competencies of a marketing firm before they

Google Search Will Now Find Key Moments Inside Of YouTube Videos…And Other Small Business Tech News This Week

Google Search Will Now Find Key Moments Inside Of YouTube Videos…And Other Small Business Tech News This Week

Simferopol, Russia - July 9, 2014: YouTube service that provides a video hosting service. Users can add, view, comment and share videos with friends. Here are five things in technology that happened this past week and how they affect your business. Did you miss them? 1 — Users can

The best digital marketing stats we’ve seen this week

The best digital marketing stats we’ve seen this week

This week’s round-up has stats aplenty on ecommerce, customer experience, location data and smart speakers.And if that isn’t enough for you, don’t forget you can always find lots more in our well-stocked Internet Statistics Database . 58% of global consumers are prepared to buy more products internationally A survey

5 Gmail tips to save you from regret, spam and utter desolation

5 Gmail tips to save you from regret, spam and utter desolation

Derek Poore/CNET For most people, Gmail is basically a utility: convenient, necessary -- and utterly boring. But what if you could learn a few new superpowers that would turn your Gmail experience into something far more interesting and dynamic?In the days of dialup, email was a real snoozer. Back

Two Sides of Influencer Marketing

Two Sides of Influencer Marketing

There is no doubt that influencer marketing plays a huge role in public relations nowadays. Business tends to pay more attention to this marketing form every year, and this trend won’t go away anytime soon.Influencer marketing is an extremely effective way to generate sales, increase brand visibility, or simply

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