Marketing has numerous elements to it, and often times there are important skills and habits that are overlooked. In order to be an effective marketer, it may be obvious that you should be proficient in SEO, social media and ROI, but that's simply just scratching the surface.
We've asked 15 experts from YEC to share what they think are some of the most important things you should do -- whether they are habits, certifications to obtain or skills to refine -- to help ensure your marketing skills are top-notch. See what they have to say here.
1. Study Neurolinguistics
What changed the game for my clients and myself was getting my master practitioner certification in neurolinguistic programming. I've studied SEO, social media, marketing, etc. -- all marketing topics needed for a social media marketing company. But what made the difference was this certification. I understand the psychology of my employees, the brands we serve and myself on a much deeper level. - Klyn Elsbury, Shark School
Before pursuing new customer acquisition and engagement channels or campaigns, marketers should evaluate the challenges and risks of each opportunity. This enables you to manage better expectations regarding the performance of new initiatives. By understanding the challenges early on, you can also design solutions to mitigate those risks and improve your campaign success. - Firas Kittaneh, Amerisleep
3. Be A Great Storyteller
At the end of the day, marketing comes down to being able to tell a story well. One of the most valuable and often overlooked skills a marketer can have is being an excellent storyteller. Learn how to craft a narrative, capture your audience’s attention and drive home important messages. This can take the form of writing and oral storytelling, totally outside the confines of the marketing world. - Ryan D Matzner, Fueled
4. Practice Empathy
A personal game changer in business and marketing for me was mastering social dynamics. Marketing is all about putting yourself in someone else's shoes, and understanding their wants and needs. This requires tremendous empathy, which is largely a learned skill, like any other. You can build empathy, and therefore your marketing prowess, by always seeking to understand others and giving value. - Frederik Bussler, bitgrit Inc.
5. Be Proficient With SEO
SEO is so important these days when it comes to marketing that if you overlook it you are going to slowly kill your business. Every single business should have an online presence if they want to succeed. It is extremely rare that a company does not have a legitimate website and presence that isn't successful. It also casts a much wider net for you to get clients from. - Ben Walker, Transcription Outsourcing, LLC
6. Stay Up To Date On Current Trends
It's always important to stay updated on social trends. Customers have active expectations from brands they engage with to represent their voices and concerns regarding broader society. Your marketing should always realize your CSR in accordance with social issues your clientele is most affected by and take a stand through your marketing, increasing trust and likability within your audience. - Abeer Raza, TekRevol
7. Ask The Right Questions
Being a master at asking questions to clients shows that you are their strategic advisor and not just another person who takes orders and implements marketing tactics. It's easy to get caught up in the day to day and forget the “why” behind what marketers are doing. Learning to ask better questions helps marketers stay true to the "why" to achieve better results for their clients. - Josh Meyer, Got It Digital
8. Reverse Engineer Competitors
The best thing I've learned in my 10-year marketing career is reverse engineering competitors. Marketing becomes a whole lot easier when you know exactly what landing pages work for your competitors, what keywords they're bidding on, which ads they're running and how long they've been running them for. Everything is there for you if you know how and where to look. - Karl Kangur, Above House
9. Leverage Analytics Tools
As a marketing manager, you're communicating with a target audience with certain communication preferences. One way to identify and measure the effectiveness of the style of communication you are using is to implement an analytics tool, such as Google Analytics. Understanding what types of strategies work for your company allows you to use your platform for direct and real-time customer service. - Shu Saito, Fact Retriever
10. Walk In Your Customers' Shoes
Anyone can learn to collect and analyze data, but knowing how to use that data is the key to marketing success. Even if you aren't a member of your target demographic, you have to create marketing material for that audience. Allow yourself to become your audience as you work. Be "in character" as you develop content or make social media posts and your audience will respond. - Jeff Pitta, Medicare Plan Finder
11. Implement The Scientific Method
Too many marketers "try things" just to see what sticks and what doesn't, with no tracked metrics. Instead, all professional marketers should learn to practice the scientific method: Start with a hypothesis, figure out a micro-experiment that can test it, run that experiment with an eye towards tracking spend and ROI. Then, regroup to form a new hypothesis or continue iterating on the previous one. - Keith Shields, Designli
12. Be Aware Of Your Grammar
No matter what marketing field you go into, writing is a constant skill you’ll use daily. I see so many marketers who don’t know how to properly use “I” and “me” and use too many adverbs and adjectives in their writing. I recommend any marketer read William Strunk Jr.'s "The Elements of Style." In this short book, you’ll learn everything you missed in sixth grade English class. - Brian Greenberg, True Blue Life Insurance
13. Understand How Your Customers Think
Marketing at its most basic level is about building a connection between a solution and a customer's problem. The best way to understand this connection is to understand the consumer's problem, how they think and ultimately their overall psychology. Their psychology will determine how they perceive your message, how you make an emotional connection with them and even how to best reach them. - Andy Karuza, Relm Wellness
14. Have Experience In Sales
The best marketers I've ever met are the ones who started their careers in sales. It doesn't matter if they were selling cars, television packages or cutlery sets door-to-door -- the skills and experience gained in these environments are invaluable to all other aspects of marketing. If you approach any aspect of modern marketing with the mindset of a career salesman, you'll find success. - Bryce Welker, Beat The CPA
15. Obtain A Digital Marketing Certificate
I think a digital marketing certificate is valuable to have because it tells people -- consumers, employers, etc. -- that you know digital marketing enough to understand how it can amplify your business. Sometimes sifting through articles on Google simply isn't enough for you to grasp everything that marketing entails. There is a lot of information, so a certificate may be helpful. - Chris Christoff, MonsterInsights
Marketing has numerous elements to it, and often times there are important skills and habits that are overlooked. In order to be an effective marketer, it may be obvious that you should be proficient in SEO, social media and ROI, but that’s simply just scratching the surface.
We’ve asked 15 experts from YEC to share what they think are some of the most important things you should do — whether they are habits, certifications to obtain or skills to refine — to help ensure your marketing skills are top-notch. See what they have to say here. […]